August 2019 - Current
I conceptualize, organize and facilitate branding, advertising, marketing deliverables and special events for the company's white label platform. I design creative and high-impact content with limited resources and tight schedules. Collaborate with clients to execute specific plans and visions. Consistently generating new ideas, exceeded 2 year growth projection within 12 months of operation.
April 2019 - Current
MallforAfrica (Sub-Saharan Africa)
I develop marketing strategy for the company in line with company objectives. Co-ordinating marketing campaigns with sales activities. Creation and publication of marketing materials in line with marketing plans. Planning and implementing promotional campaigns. Manage and improve lead generation campaigns, measuring results. Overall responsibility for brand management and corporate identity Preparing online and print marketing campaigns. Monitor and report on effectiveness of marketing communications. Creating a wide range of different marketing materials. Working closely with design team and assisting with new product launches.
october 2017 - MARCH 2019
Product Dev & Marketing Support
I co-developed the grocery arm of the company which saw a 10% increase in revenue to the company Contributed in developing MarketPlaceAfrica (company subsidiary) by designing web assets increasing merchant appeal Spearheaded the photography department of MarketPlaceAfrica, saving the company the cost of hiring an extra hand and increased local merchants product listing by over 1000
september 2016 - October 2017
I developed concepts and led brainstorm sessions for advertising or promotional campaigns. Presented ideas to all stakeholders in a project or campaign and ensured the project stays on track with strict deadlines. Led multiple projects from conception to completion and ensured all visuals were consistent with the overall brand tone. Evaluated and where necessary altered, the content of projects before completion for both local and global teams. Integrally involved in setting up the company’s first design team drastically increasing the department’s efficiency. Assisted agencies in other international branches on multiple projects.
Digital product management
Darden School of Business, University of Virginia
University of Ibadan
I got my Bachelor's Degree making a publication on the "Numerical Computational Analysis and Modelling of a Solar Cell"
Major: Physics, Chemistry & Maths
DOCS & PPT
Co-organizer / Google Developers Group Lagos
Jaydee is an awesome guy. He dedicated himself to constant improvement and is flexible enough to work in any type of environment. He is a consistent, dedicated and reliable team player. He is not scared to take on new challenges as well as experiment with new ideas. You definitely want him in your corner when going to war.
VP Marketing/ Brandocks
Jaydee is an amazing team player. I’m very picky with whom I give my energy to. I prefer to reserve my time, intensity and spirit exclusively to those who reflect sincerity. Jaydee is one of the few creative geniuses we have left, who do this work for the love of it. His passion comes through on every brief. We can't tell our brand story without his part in it.
Jaydee is your go-to guy for everything creative. He's agile, smart, technically brilliant and always ready to help. I have worked with him in the same department, on projects and as part of a team to deliver products. His contributions were always spot-on, going the extra mile to help the team achieve its set goals.